UPSLOWUSE is a unique conceptual brand of conscious fashion that promotes the courage to be oneself. The foundation of UPSLOWUSE collections is clothing that highlights the uniqueness of each individual through exceptional design.

The brand tells the story of self-discovery and self-acceptance through the language of texture, color, and cut, as experienced by designer Mi Ogli. The development of clothing is done in a way that minimizes negative impact on the environment during production and disposal. Therefore, upcycling techniques are used, along with the use of recycled and surplus fabrics of natural composition, as well as materials that are biodegradable or recyclable.

This is the brand's contribution to a sustainable future, where people are happy to be themselves and consciously care for the environment.